Will this wacky Subservient Chicken campaign backfire on Burger King? I mean you can get him to do some awfully naughty things. I guess that's it though, he doesn't do 'em unless you ask him to. Does Burger King still use that tagline, "Breaking the Rules"? Dunno. Haven't been there in ages. And a masochistic chicken ain't about to draw me in neither!
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