Eradicating McJobs

My email to Merriam-Webster ecouraging them not to pull "McJob" from the new edition:

Please don't bow to corporate interests and pull "McJob" from the dictionary. McDonald's has no right to control the evolution of the English (or any other) language. If "McJob" has the negative connotation McDonald's fears it does, then perhaps they should take a good look at the reputation they've built over the past few decades and make an internal change before trying to manipulate the larger culture. (Though God knows they're good at that.) I'm guessing you had no plans to excise the new addition, but I'm sure you also appreciate the support.

You can email them, too.

Here, Jim Cantalupo, McDonald's Chairman and CEO submits a rather lengthy explanation of why he thinks the word should be pulled.

Mr. Cantalupo, no amount of explanation on your part should alter the reality that our society has latched onto the word, negative connotation and all, due to whatever influencing factors--valid or not (quite arguably valid)--and it'd be intellectually dishonest for Merriam-Webster to retract a new word they've identified. Dictionaries are supposed to reflect the reality of our spoken language, not ignore or alter it. That's why there are many words which may prove far more offensive to a far greater number of people included in any decent dictionary. They're reflective, not prescriptive.