Wednesday, April 22, 2009

Crowdsourcing Content


I have a new post about crowdsourcing content over at Razorfish's Scatter/Gather blog. One of life's little mysteries is why folks would want to contribute content of one sort or another for free in the first place. I briefly describe some incentives and also discuss framing your inquiries and networking for providers.

Speaking of crowdsourcing, Iain McDonald, the founder of Amnesia | Razorfish, laid down the gauntlet today at the Razorfish Client Summit, asking attendees to see how many results they could create for a freshly minted word, specifically "razorfunfish" on Google within a single day. A prize would also be given to the person who created the entry, which rose to the top of the heap.

Well, moments later, I noted that results were already appearing. It'll be interesting to see who comes up with the most effective means of "owning" the term. I'm seeing some pretty creative efforts already. Someone even bought the URL. Also, coincidental to the subject of my article above, someone created an entry on Wikipedia. We'll see how long it lasts.

Also: Google results for razorfunfish

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