Friday, March 13, 2009


Scatter/Gather screencap

Proud to announce the launch of Razorfish's new content strategy blog, Scatter/Gather. My first contribution, "To Fabricate or Not to Fabricate" critiques the practice of "astroturfing," wherein folks basically fabricate grassroots campaigns or, more loosely, positive reviews for a company or products. I advise against.

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