the thoughts of one Robert Stribley, who plans to contribute his dispatches with characteristic infrequency
Friday, March 13, 2009
Proud to announce the launch of Razorfish's new content strategy blog, Scatter/Gather. My first contribution, "To Fabricate or Not to Fabricate" critiques the practice of "astroturfing," wherein folks basically fabricate grassroots campaigns or, more loosely, positive reviews for a company or products. I advise against.