AutoPromotion

I have a new article, "Auto promotion: Using Twitter in the automotive industry," on Razorfish's Headlight blog about how the automotive industry is using (or failing to use) Twitter.

Kudos to Razorfish

Kudos to Razorfish for winning a MIN Best of the Web Award for Design for our work on WWD.com. I'm happy to say I worked on the project as a content strategist.

Scatter/Gather

Proud to announce the launch of Razorfish's new content strategy blog, Scatter/Gather. My first contribution, "To Fabricate or Not to Fabricate" critiques the practice of "astroturfing," wherein folks basically fabricate grassroots campaigns or, more loosely, positive reviews for a company or products. I advise against.

Don't Sounds Like Your Parents

AdRants comments on Don't Sounds Like Your Parents, a site we developed at Razorfish for the Partnership for a Drug-Free America.