Department of Shameless Self Promotion

Me and my friend and co-worker, Rachel Lovinger are quoted in a New York Times story today on the new "esplanade" on Broadway, which streams past AA|RF's office building at 1440. From the tail-end of the article:

Robert Stribley, 39, an information architect at an Internet design firm with an office on Broadway, said that he found the experience of sitting on the esplanade surreal.

“You look around and expect a truck to veer off and plow into you at any moment,” he said. “It’s not Bryant Park. You’ve got exhaust coming at you. But it’s kind of cool.”

A co-worker, Rachel Lovinger, 37, suggested a way to eliminate the risk: turn all of Broadway from Times Square to Herald Square into a pedestrian park, with no cars or trucks at all.

“If the entire thing were a pedestrian walkway it would be great,” she said.

It should be duly noted that I did not say anything of any particular portent or significance.

And in Gothamist, as well.