Thursday, July 24, 2008

Fashion Forward: The New Beta

I'm proud to announce the launch of the new in Beta. Women's Wear Daily is the fashion industry paper sometimes referred to as "the fashion bible." It's been published in one form or another for almost 100 years.

Updates to the Web site include image search, improved slideshow functionality, the ability to clip and save images and articles, as well as an improved navigational structure for browsing and discovering great fashion journalism.

My role in this effort was as senior content strategist, and I had the pleasure of working with many of my fine colleagues from Avenue A | Razorfish, as well as the talented staff at Women's Wear Daily.

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