A Google Search for miserable failure brings up George Bush's bio on the Whitehouse site as the first result. This BBC article explains how "Google bombing" works. You may have also noticed how typing weapons of mass destruction into Google takes you to a satirical error message. Same principle.
Using Google's "I'm Feeling Lucky" feature takes you directly to those pages.
In other words, you could use words like drug addict to link to Rush Limbaugh's site, and if enough people did it, well, you'd type "drug addict" into Google and be taken to his site.