Fashion Forward: The New WWD.com

I'm proud to announce the launch of the new WWD.com in Beta. Women's Wear Daily is the fashion industry paper sometimes referred to as "the fashion bible." It's been published in one form or another for almost 100 years.

Updates to the Web site include image search, improved slideshow functionality, the ability to clip and save images and articles, as well as an improved navigational structure for browsing and discovering great fashion journalism.

My role in this effort was as senior content strategist, and I had the pleasure of working with many of my fine colleagues from Avenue A | Razorfish, as well as the talented staff at Women's Wear Daily.

The Encyclopedia of Life

Congrats to the Encyclopedia of Life on launching with over a million species pages. My agency of employment, Avenue A | Razorfish provided EOL's original design.

A Is for Aardvark

Reality provides us with facts so romantic that imagination itself could add nothing to them.

- Jules Verne

For my money, the Encyclopedia of Life would have to be the single most exciting project Avenue A | Razorfish has been associated with since I began working there. AARF has produced a video and preliminary IA and design for the Wiki-like site, which intends to catalog the earth's 1.8 million named species.

The Boston Globe has a great writeup, which quotes the eminent biologist, E. O. Wilson, one of the program's founders:

Our ignorance is dangerous. Life forms with which we've shared the planet are going extinct at an alarming rate -- usually before we even determine what they are and what role they play in the ecosystem. Our knowledge of biodiversity is so incomplete that we are at risk of losing a great deal of it before it is even discovered.

The Washington Post also has an article, which reminds us that perhaps as little as 10% of the world's species have been cataloged.