Monday, March 30, 2009

AutoPromotion

auto promotion

I have a new article, "Auto promotion: Using Twitter in the automotive industry," on Razorfish's Headlight blog about how the automotive industry is using (or failing to use) Twitter.

Wednesday, March 18, 2009

Kudos to Razorfish

WWD Screencap

Kudos to Razorfish for winning a MIN Best of the Web Award for Design for our work on WWD.com. I'm happy to say I worked on the project as a content strategist.

Friday, March 13, 2009

Scatter/Gather

Scatter/Gather screencap

Proud to announce the launch of Razorfish's new content strategy blog, Scatter/Gather. My first contribution, "To Fabricate or Not to Fabricate" critiques the practice of "astroturfing," wherein folks basically fabricate grassroots campaigns or, more loosely, positive reviews for a company or products. I advise against.