I have a new article, "Auto promotion: Using Twitter in the automotive industry," on Razorfish's Headlight blog about how the automotive industry is using (or failing to use) Twitter.
Monday, March 30, 2009
Wednesday, March 18, 2009
Friday, March 13, 2009
Proud to announce the launch of Razorfish's new content strategy blog, Scatter/Gather. My first contribution, "To Fabricate or Not to Fabricate" critiques the practice of "astroturfing," wherein folks basically fabricate grassroots campaigns or, more loosely, positive reviews for a company or products. I advise against.